For example, a favorite figure can tell about a person’s character traits, a quickly chosen shape can show what’s on the mind. There are many psychological tests that are used to define the personality or mental condition via shapes. The study claims that each shape has its own meaning and influences our minds and reactions differently.
The science studying the influence of shapes on people is known as the psychology of shapes. People may not always notice what figures and shapes surround them still they have a great impact on our consciousness and behavior. For example, an average house may be perceived as a rectangle with a triangle on the top and the sun is often presented as a circle with lines around it. Psychology of shapesĪll the visual objects can be analyzed in terms of shape. Let’s see what this direction studies and how it can help designers in the creative process. The aspect which we want to cover in today’s article is called the psychology of shapes. In one of our articles, we’ve already discussed the role of psychological principles in design and described how useful they can be on the way to understanding users. There are many factors influencing human perception and the significant part goes to psychology. By skillfully storyboarding and animating the project, they have crafted a visually striking and engaging wish card that captures the essence of Malt and heralds the arrival of a new year filled with excitement and possibilities.The success of any visual composition highly relates to how people perceive it. In conclusion, the motion design project created by Rafael Covo, Léa Fanjat, and Mathieu Debruyère for Malt’s New Year Motion 2023 is a testament to their artistic prowess and their ability to weave a compelling narrative through animation. Through their expert craftsmanship, Rafael, Léa, and Mathieu have successfully translated Malt’s brand values into a visually stunning animation. Its playful interactions with the abstract elements evoke a sense of joy and anticipation, perfectly encapsulating the spirit of the new year. The ball dances across the screen, gracefully navigating a tapestry of vibrant shapes and colors. The result of their labor is a mesmerizing display of motion design. Frame by frame, they meticulously crafted the movements, ensuring a seamless and visually captivating experience for the viewers.
Armed with their ideas and creative flair, Rafael, Léa, and Mathieu set to work, employing their technical skills to bring the project to life. Once the storyboard was finalized, the team shifted their focus to the animation process. Interacting with vibrant and abstract shapes, the ball would embody the spirit of celebration and convey Malt’s core values. Drawing upon their collective expertise, they meticulously outlined the journey of a charismatic ball, which would become the project’s central character. This crucial step allowed them to map out the flow and sequence of the animation, ensuring a coherent and engaging narrative. To bring their vision to life, the talented trio began by delving into the world of storyboarding. The goal was clear: to infuse the video with playfulness, joy, and a touch of Malt’s brand essence. The task at hand? To craft a delightful wish card in motion, celebrating the arrival of the new year 2023. Artists Rafael Covo, Léa Fanjat, and Mathieu Debruyère recently embarked on an exciting project commissioned by Malt. In the realm of motion design, creativity knows no bounds.
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